My name is Ivana…


(Kraljic, so nice to meet you :). I don’t like talking about myself without being asked (I prefer listening to others) but here are few words about me, so you get the idea what I am like.


When I was younger, I wanted to be a profiler. So, I became a marketer focused on branding and communication.

I was always fascinated by human psyche. I wanted to get into peoples’ heads to explore why do they things they do, why do they become what they become, why do they feel and act the way they do. I love everything about people. I love their quirks, their authenticity, their „flaws“(or what they think of flaws), I understand all the plethora of their emotions. Because I feel them too.

This is why I wanted to become profiler, so I studied human behavior – Social pedagogy on Faculty of Education and rehabilitation here in Zagreb. I got to the very end of it, but then my life took a U-turn. As life usually does.


I ended up with a master’s degree in journalism and public relations and been a part of marketing and communications industry for the past 15 years. Most of my time I worked in major international agencies in Croatia such as Bruketa&Žinić&Grey with numerous local and international brands. Successful brands.


You see, marketing (and branding) is all about people. To connect with them on an emotional level, to see and recognize their desires, hopes and dreams and to fulfill them. To give them solutions. To be of use, to make a difference.

This is where I combined my understanding of people with a gift of creative communication. I wanted to help businesses grow by giving them creative and strategic solutions based on deep understanding of human behavior. So, for the past 5 years as an entrepreneur, I have that privilege – to create and work with amazing local and international clients.

If you're ready to embark on a journey of self-discovery for your brand, let's collaborate. Together, we'll peel back the layers, uncover your unique story, and create an authentic brand voice that speaks directly to the hearts and minds of your target audience.

I'm excited to be your guide on this transformative path, and I can't wait to see your brand flourish. Let's turn your brand into a meaningful masterpiece that will serve you and your audience. Contact me today to start the conversation! 

Once you were misunderstood because you were different, today we celebrate you because you are different.

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