Do you want to be the first choice of your clients and customers?
Then you need a brand strategy.
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
David Ogilvy
Brand strategy is not something that is nice to have. It's not a commodity. In a today's overcrowded market - it's necessity.
Think of your brand as the heart and soul of your business it's what sets you apart from the competition and forms a deep connection with your customers. A well-crafted brand strategy can be the secret sauce that propels your brand forward.
Imagine having a clear roadmap that guides every aspect of your brand's journey. A brand strategy isn't just about logos and colors; it's about defining your brand's personality, values, and the emotions you want to evoke in your customers. This consistency creates trust and loyalty, which ultimately leads to stronger customer relationships and increased sales.
In today's competitive market, where customers have endless choices, a strong brand strategy is what makes you unforgettable. It transforms your brand from being just another option to becoming a must-have.
By leveraging psychology, we can build a brand strategy that speaks directly to your audience's subconscious desires, making your brand a natural choice for them. It's about creating a brand experience that aligns with their self-image and aspirations. A good strategy extends beyond your products or services it influences your marketing, communications, and even the way your employees represent the brand.
I'm on a mission to create brands that make a difference in the world. Let's make your brand stand out!
The process: first the words, then the visuals. Then the full brand.
We start by understanding what makes your brand unique and different. This is the crucial point of making it seen, known and desirable to your audience. Then we craft the message(s). Then we start to design the brand that aligns with all.
Packages
BASIC
To stand out from the competition means to be different. If you have no clue know what makes your brand differently unique (hint: it's not what you usually think), this is where you start from.
This package contains only words, no visuals. For startups or brand revitalization.
Includes:
• in-depth market, target, competition & trend research (international & local)
• positioning & brand differentiation
• brand vision, mission & purpose
• brand character, attributes & personality definition
• brand name & short story
STANDARD
Brands need to speak human language. Otherwise, no one will understand them. But to be recognizable and memorable, they have to show their face, their visual part.
For startups or brand revitalization.
Includes:
• basic brand strategy
• brand communication strategy - tone/voice/tagline/slogan/key messages & communication channels, pr/social media strategy & activities, timeline
• visual identity design - logotype, typography & brand color definition
• up to 5 basic brand applications design memo, presentation template, email signature, social media covers & profile pictures
Popular
PREMIUM
This package is literally brand's everything. It includes full branding deliverables to skyrocket your business into the growth orbit and - keep it there.
For startups or brand revitalization.
It includes words and visuals and a year-long mentorship:
• Standard branding package
• website design and set up (wp/squarespace/kajabi)
• brand standards and communication guidelines document (includes verbal & visual identity)
• business wingmanship one-year-long brand marketing mentorship & coaching