ZTC - Zapadni trgovački centar, Rijeka 

Client: ZTC - Zapadni trgovački centar, Rijeka 
Events - creative concepts and organization 

Besides the number and quality of stores, how do you attract people to a retail center? Give them “shopping mall entertainment”! :) 

Our client, ZTC, had a severe challenge - increasing the number of visitors and creating additional value for them. Also, they needed a new perspective on retail center events. So, we hopped in with our fresh, creative ideas and made things happen: 

”051 kuhaj!” // “051 cook!” with Mario Lipovšek and Davor Jurkotić (also known as “Bele udovice”) 

The real parody on popular cooking show “321 kuhaj!”//“321 cook!”. The contestants had to combine incompatible foods and make a new dish to win the prize. 

“ZTC Street” 
The actual street inside the retail center. Drawing with crayons, clowns, and performers, face painting, a hula-hoop workshop, and a show for kids made a full day of activities for the birthday celebration of the center. 

“ZTC Mali istraživači” // “ZTC Little explorers” 
We organized a STEM workshop for children in the center. Kids learned laws of physics, mechanics, and chemistry altogether, combined with art. 

“Zimska čarolija”//“Winter magic” 

Set of events we did for the celebration of Christmas in the center. Lots of fun for everyone. 

“Christmas magic by Luka Vidović”
“Holiday stress-free” zone 
“Big Christmas canvas painting for kids” 
“Ugly sweater contest with Jurkotić&Lipovšek”
“Damir Kedžo Christmas tunes” 

“Zlatno jaje” - uskršnja predstava za djecu // “Golden egg” - easter show for kids

The deliverables: 

Event concepts and organisation – Ivana K.
Ikigai KI komunikacije & Miro J. Insight komunikacije
 

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