Client: Ania Grimone, MS, L.Ac., CPCC
Brand & communication strategy // Visual identity // Web design 

Choosing a coach and a therapist is a very intimate thing. Choosing a coach and a therapist who deals with sexuality (and trauma-related) is even more intimate. Especially when you are in midlife and dealing with issues such as divorce, an empty nest, adultery, low self-esteem, lack of self-love, and feeling invisible at work….

This is where Venus Core Leadership stepped in. 

The client needed help establishing an international brand based on strong professional experience. Most of her competition was either science-based professionals or self-proclaimed gurus, witches, rebels...

The idea was to combine both - the client's vibrant personality and strong medical and coaching professional background to make a unique brand blend that would appeal to women over 40. 

Since the client is in the coaching industry, working with women regarding various traumas, the brand must be highly authentic and relatable. We created a brand, Venus Core Leadership by Ania, to connect with midlife women to remind them that pleasure is the key to everything – their sensuality, their business, money, and sex.