Poliath
Client: MVT Solutions
Communication strategy // Social media content strategy // Copywriting // PR
The brand was built around a product development technology (IoTaaP), which ensures the optimization of the development process - the digital (and physical product) can be developed twice as fast and twice as cheap.
The bigger idea was not to create just a product development brand but a full-service product development company that provides complete service for the client - from concept to product branding and marketing.
Since the client is in the IT industry, competition analysis showed that all similar brands communicate the same - pure technical.
So, as a challenger, as a brand entering the saturated market, the idea was to communicate entirely differently than other brands on the market.
The idea was to communicate so everyone understands us, not just the IT or product development guys but those who make buying decisions. The idea was to create an understandable brand with character.
The brand was based on the personalities of two clients - one a businessman and the other an inventor. Both witty. Both are capable of translating complex business challenges into simple solutions.
For that matter, we were inspired by Ryan Reynolds and his Aviation gin commercials and also leaned on this ability to translate complex into simple.
So, we created a brand that communicates complex solutions easily.
A brand that communicates easily.
Poliath is a mixture of the Creator (Inventor) and Leader (Royal) brand archetypes, with a subtext of the Entertainer brand archetype to give more character and humor. It's not banal; it has character.
The deliverables:
Brand and communication strategy
Brand tagline and slogan (Creating limitless products; Full service. Faster than the rest.)
Website copywriting
Creative direction for photo shooting
Social media and content strategy
Content writing
Scripts for social media videos
Communication consultancy - PR guidelines,
pitch presentations, preparation, media training - Ivana K. Ikigai KI Komunikacije
Note:
The client designed the logotype and the website
The client made minor alterations to the brand slogan